Laurent Laporte began his career as a copywriter in leading advertising agencies, where he spent over a decade crafting narratives for some of the world’s most demanding brands — Pepsi, Mercedes-Benz, Snickers, among others.
His work earned recognition at the industry’s most prestigious competitions, including shortlists at Cannes Lions and Clio Awards, prizes at Eurobest, and the Club des Directeurs Artistiques français.
This foundation in high-stakes storytelling — where a concept must be both instantly clear and emotionally resonant — shaped his approach to writing in a lasting way.
He later transitioned into directing, establishing himself as a freelance art director and filmmaker at the intersection of fashion, luxury and visual culture. His clients include Chanel, Hermès or Jacques Marie Mage alongside independent houses such as Casatlantic or Morjas. Every film he has directed has been written by him, making his practice inseparable from the written word.
He’s also the founder and creative director of Whereisthecool Magazine, an independant print magazine project where he works across multiple disciplines.